The study’s objective was to determine whether contact with an age-progressed visual representation of the self led participants to allocate more money to savings for retirement. The authors presented four random assignment studies relying on varying degrees of contact with these age-progressed visual representations in an attempt to pinpoint their effect on retirement savings behavior and the mechanism through which such representations alter savings attitudes.
Hershfield, H., Goldstein, D., Sharpe, W., Fox, J., Yeykelis, L., Carstensen, L., & Bailenson, J. (2011). Increasing saving behavior through age-progressed renderings of the future self. Journal of Marketing Research, 48(SPL), S23–S37.